This year, Wrath is going all crowdsourcing.
Tony Hawk and the quintessential street-shredding company, Birdhouse, have partnered with Wrath in search of a concept to move the brand forward. If your idea is good enough, you'll land an internship at wwd&s and help produce the campaign. Check out the Prizes section for the full list.
Now’s your chance to show the world you’ve got more ad chops than a Midwestern housewife with a cute baby and a camcorder. Hopefully.
Lions? Pencils? Cubes? Weird-obelisk-things? Please. If you’re the talented soul with the winning idea, you’ll have your name etched into a statue of a naked man with his head up his ass
To keep egos in check, you can’t actually take The Grand Coney home. You can have your picture taken with it. We’ll put your name on it. We might even let you look at it for a bit. Maybe. But there’s no way you can keep it. It’s sort of like the Stanley Cup, except Canadians don’t lie awake at night fantasizing over it.
Seeking adoration and fame from the rest of the industry? Well if you're talented enough to win The Grand Coney, your name will become known by literally tens of people. Winners will be announced at Cha Cha's on June 23rd, 2011.
Your name will skyrocket to semi-obscurity when we etch it into the base of The Grand Coney. Trade publications will tout your success online. We'll pad your pockets with 1,500 bucks. You'll even score tons of Birdhouse goodies, including tickets to the Quiksilver Presents Birdhouse Road to New York* where you'll hang with Tony. But hang on. It gets better. If the idea is good enough, you just might score an internship at wwd&s and produce your winning Birdhouse campaign.
*Tentatively scheduled for 9.3.11 in Long Beach N.Y.
Coming in second earns you $750, an autographed Tony Hawk Birdhouse Skateboard Deck, a complete Tony Hawk Birdhouse Skateboard and 3 Birdhouse t-shirts. And if skateboarding isn't your thing, you'll get familiar with E-Bay.
Receiving an autographed Tony Hawk Birdhouse Skateboard Deck and an official Birdhouse t-shirt is just the beginning. You'll also walk away with $250, which is pretty amazing considering you technically lost.
* If you're one of the unlucky ones who doesn't win anything, don't worry. We'll be hocking official Wrath of Cannes 5 t-shirts at Cha Cha's. Remember, nothing says, "Hey, they had my size" like an event t-shirt.
This year, on June 23rd, Wrath is headed back to where it all started, the venerable, venal, venereal Cha Cha's Club Atlantis of Coney Island. The bathrooms alone are home to some truly unique STDs and fabled stories of renal failure.
Located on the Boardwalk at Stillwell Avenue in Brooklyn, this majestic dame of the waterfront is within stumbling distance of the D, F, Q, & N lines.
* Trains run throughout the night. As do the ambulances to Coney Island Hospital. Either way, you're covered.
Any student or unemployed junior, ahem we mean junior freelancer can enter. Interns, rookies, students, graduates, night-school dropouts, art directors, copywriters, wannabes, web designers, account people, producers, illustrators, ad groupies, your mom, whoever.
Out-of-town finalists will be notified ahead of time and dragged out to Coney Island willingly or otherwise. As far as hotels go, you’re on your own. Finding a place to stay should be easy; there are plenty of quaint flophouses and homeless shelters in the area.
Local finalists will be notified the night of the show.
If you've met our stringent requirements and are brave enough to enter the competition, now's your chance. The brief, logos, fonts, and everything else you'll need to bring your idea to life can be found below. (Even though it may die a quick death.)
When you're all set to submit your work, upload it here. Deadline for submissions has been extended to Midnight on Sunday the 19th.
As the "other" ad festival, Wrath of Cannes is a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes.
And make no mistake, we'd rather be there.